“Culture eats strategy for breakfast.”

Culture plays a crucial role in the success of companies, shaping employee behavior, values, and decision-making. A strong, positive culture fosters collaboration, innovation, and growth. However, deeply ingrained cultural norms can also resist change and hinder transformation efforts, making it essential for organizations to align culture with strategic goals to drive success.

Culture can be intentionally shaped, but it often requires a deep understanding of the existing cultural landscape. What are the motivations, norms, and emotions influencing the system? Using a range of diagnostic tools—such as in-depth interviews, qualitative and quantitative surveys—the beliefs, motivations, and values can be uncovered. Based on these insights, tailored interventions can be designed to actively shape and transform the culture.